Print Media Ads

Reuters was wondering where the money for government ads comes from? Can it be used in a better manner? Are these ads really needed? It went on to add

"On Monday, newspapers in New Delhi were flooded with ads, some of them full page, on the 21st death anniversary of India's former Prime Minister Rajiv Gandhi. Hindustan Times alone had 11 of them. The Times of India had nine while The Indian Express had eight, all paying tribute to Gandhi.

And it's a collective effort of various ministries. From the Delhi government to the ministries of power, steel, environment, information & broadcasting, women & child development, commerce & industry — all have space reserved in national dailies to pay tribute in their own way.

Over the weekend, Mamata Banerjee, a key ally of the Congress-led government, had a centre spread in The Times of India as her government completed a year in office. The ad, titled 'One year towards a ray of hope' explained the recent initiatives of her state government in West Bengal.

And this is not restricted to the government. Last week, J.Jayalalithaa, whose party sits in opposition in parliament, celebrated a year in office as chief minister of Tamil Nadu with ads on the front page of many English dailies."

Well, being a media  entity why is Reuters playing this naive?


This is not wastage of public money but money well spent ..... from the point of view of political party in power.

Every kid knows that these ads are a way of controlling the media through public funds and also using public money to build political capital.