Monday 18 February 2013

The Clasp of Voodoo Patriotism

NEW DELHI ~ He may have championed the cause of the right of every
citizen to fly the tiranga publicly on all days of the year, but
Congress MP Naveen Jindal has gone overboard in his patriotic fervour
with Tiranga Bangle, which was launched by his NGO, Flag Foundation of
India, on Republic Day.

Apart from instilling patriotism in wearers, Jindal claims the copper
bangle is capable of treating ailments ranging from acidity to
arthritis, of purifying water and also of protecting people from
harmful radiation. While its price is yet to be finalised, Jindal
claims the bangle is treated with 'Tri-vortex' technology, which means
that it is exposed to a range of natural sounds for about 24 hours to
create a structure of 'molecular flow' that relaxes one's muscles.

Ever since the bangle was launched by the MP in the presence of
Congressman Shashi Tharoor and Anton Ungerer, a South African who
developed Tri-vortex, Jindal has been accused of promoting voodoo
science. According to Bangalore-based magician Nakul Shenoy, who
launched a campaign on Twitter and change.org against the MP,
Tri-vortex has roundly been dismissed as pseudo science baloney by
CAMcheck, a credible consumer guide in South Africa. Moreover, a
consumer complaint about the advertising of this so-called
'technology' was upheld by the South African ASA directorate as being
unsubstantiated and against local laws.

While Tharoor tactfully slid out of the picture by declaring on
Twitter that he was present for the launch only to support his friend
and not endorse the product, Jindal has defended his claims. He
recently updated his blog, saying the effect of the bangle can only be
felt, and rubbishes the claims of doctors quoted by Shenoy as 'not
[from] a competent authority'. Shenoy, meanwhile, is busy digging up
scientific research to prove his point. "It is okay to believe in
something," he says, "But as a public representative, you cannot
peddle ideas and sell products that have no scientific basis. We are
already a superstition-ridden country."e promises to make you a
better, healthier and safer Indian

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